Plan like lego

I loved Lego as a kid. I enjoyed following instructions to build things  I couldn't have come up with on my own. However, when it came to building something without instructions using only the pieces in front of me, I struggled. I ended up building similar things over and over again.

These two approaches are similar to the logo design process.

If you jump straight onto the computer and start designing your logo without a plan, it can result in logos that look alike, because you're defaulting to using the same ‘blocks’ you usually use.

But when you start with a plan and take the time to sketch out a few ideas of what you want to create, this process helps you visualise possible layouts and structures, giving you a roadmap to follow when working on the computer.

So next time, remember to take the time to sketch out your plans beforehand in order to break free from the limitations of the pieces in front of you.

A Life of Food & Restaurant Branding with Louise Fili

In his podcast, Ian Paget (from Logo Geek) sits down with Louise Fili, an Italian-American graphic designer with over 30 years of experience designing food packaging and restaurant branding. They dive into how she found her passion, her process for designing logos, and so much more.

Get inspired by Louise Fili