Find common ground

Find common groundClient feedback can be one of the biggest de-motivators in a logo project – particularly when the solution you’ve presented is challenged. There are many different ways to solve a problem visually, so if this happens, try to find common ground between you and your client:

• Review your concepts together and pinpoint exactly what they don’t like about your solution.
• Ask clarifying questions to understand the client's needs more clearly.
• Stay open and respect your client’s feedback (even if you don’t agree with it) to maintain a good collaborative relationship.
• Explore using the additional information you’ve gathered to create more options until you find common ground.

Opera Australia's timeless rebrand

Opera Australia's Timeless RebrandBack in 2013, Opera Australia underwent a rebrand, and it's still going strong after 10 years.

According to Chris Maclean (the Creative Director), they wanted their new identity to open up opera, just like the curtains opening on a grand stage.

The result was a logo that expands from 'O|A' to 'Opera' to 'Opera Australia,' encompassing everything that opera represents and helping potential audiences rethink their perception of Opera.

Inspiration was taken from musical notations, using vertical lines throughout the brand collateral. And to add a touch of charm and softness, an italic serif typeface was incorporated.

Such a great example of how timeless design can go the distance.

View opera Australia’s rebrand (Chris’ portfolio piece)