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30

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Avoid being too literal

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Liv Strawbridge
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March 29, 2023
Prompt #1

Avoid being too literal

Brands grow and change over time, so if you’re too literal with your logo design it could quickly become dated and restrictive.

For example, If you use teeth in a dentist’s logo and then they expand into beauty care, the logo will no longer represent all the business does.

So aim to represent the values or meaning behind the business. This approach requires more thinking – and it’s harder to do, but the logo will be much more timeless and unique.

Prompt #2

Be flexible with your pricing

In this short (< 5 min) video, Dan Petty gives some great tips on how to approach pricing as a freelance designer.

“You don’t know if you don’t ask. You’ll never know if you don’t try.”

Watch Dan’s pricing tips

Prompt #3

Confidence comes back

Some days you’ll feel on top of the world and your designs will come out exactly how you want them to. Other days, everything will seem to go wrong.

Confidence is an ever-shifting balance, affected by circumstance, and circumstances change. Next time your confidence takes a knock, remember it’s okay and it will come back.

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