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Logo Design Process Kit
A plug-n-play process kit to help you design logos with more clarity and confidence.
Streamline Your Logo Design Process
As a logo designer, you know the importance of a smooth creative process. But it's easy to dive headfirst into the design phase, only to realise that you've missed crucial steps along the way. This can lead to confusion, frustration, and a hit to your confidence.
I've been there, and that's why I created this Notion dashboard to help me streamline my logo design process. While you don't need a dashboard, having a system to help you track your process and maintain clarity can significantly reduce the stress and anxiety that an undefined process creates.
With this process kit, you'll be able to:
Guide clients through your clear, efficient process.
Stay on track with step-by-step checkboxes.
Store client info, project research, questionnaires, and notes all in one place.
Customise the template to match your unique logo design process and preferences.
$35
NZD
"Liv's taken 15+ years of design experience and distilled it into a concise kit so you can learn how to create meaningful and impactful logo designs, with confidence."
– Eden Clarkson, Graphic Designer, Aotearoa NZ
Made for brand designers new to the game
Get a jump start in your logo design career. From initial brief to delivery, this step-by-step kit gives you everything you need to navigate the logo design process from start to finish.
Good for experienced designers keen to upskill
If your logo design process is unclear, use this kit to clarify each step, streamline your process, and inject more quality and meaning into your designs.
Perfect for design studios and freelancers
Using a more definitive logo design process in your business will save you time, reduce stress, and ensure you consistently deliver high quality logos your clients love.
Logo Design
Process Tracker
Notion Database
Step-By-Step Checklist
Customisable to your process & Preferences
The Process Tracker is the core system of the process kit. It’s essentially a Notion database that uses a step-by-step template containing everything you might need while navigating through your process.
Work through your logo design process using the Notion Process Tracker template as your guide. Add notes, research and sketches, access resources specific to each step, and track your progress as you move through the process.
Brief Questionnaire Template
Automatically generates with each new project
Share directly with your client to fill out in their own time or fill out as you go through the questions in a meeting
A good brief will help you narrow down the scope of the project, stay focused and create something both relevant and meaningful for the brand.
The questionnaire in this kit is split into two sections; the first section, 'Brand Overview' asks about the brand, who it helps (and why), competitors, and what makes the brand different. The second section, 'Design Brief' gets specific details of the logo, and asks questions to gain insight into your client's design preferences.
This questionnaire template is my final, refined set of questions; no fillers, just the good ones. They won't overwhelm you or your client, but they still cover the important stuff that will help you create logos with real meaning.
Logo Delivery Resources
Folder Structure
logo File Formats Guide Template (Indesign)
Includes a folder structure to help you organise the final logo files in a way that makes it easy for your client to find the right file, and a 'Logo File Formats Guide' Template to help you include a document that explains to your client what each file type is and what it’s used for, helping them use the right file for its application.
Your Guide on the side
This is the kit I wish I had when I was first starting out as a logo designer
Kia ora, I’m Liv – a brand designer from Aotearoa, New Zealand. Consider me your guide on the side, here to help you navigate your logo design process so you can become a more confident designer.
After more than a decade of working in design studios, I've observed the confusion and stress that can arise during the logo creation process, causing difficulties for both designers and clients. To address this issue, I've developed a process kit that streamlines the logo creation process, eliminating stress and promoting efficiency.
With a well-defined system in place, you'll be better equipped to handle anything that happens during your logo design process. A successful process takes years of experience and continuous refinement – as you grow and evolve as a designer, your process should too.
By investing in this kit, you'll be on the right track to navigating your logo design process with more clarity and confidence.